The Nation Media Group (NMG) has promoted Clifford Machoka as the Head of External Affairs and Marketing.
Machoka serves as Head-Corporate & Regulatory Affairs at the media house. A position he has held since January 2016 driving the company’s regulatory and reputation management strategies.
Stephen Gitama, NMG Group CEO says as the Head of External Affairs and Marketing, Clifford will play a key role in the Group’s digital transformation agenda.
“He will take charge of leading the brand’s marketing strategies, events management, and commercialization of the group’s products as well as drive its strategic regulatory and reputation management, corporate communications, and sustainability.”
According to the Group’s 2019 Annual Report, it plans to leverage and exploit its current strength in the digital space towards delivering value both for the new age consumers and growing new revenue streams.
“In order to achieve this, new initiatives are in the pipelines to reach our existing and new audiences at home and across the region to sustainably grow the number of engaged users, grow digital circulation and advertising businesses and to accelerate development of mobile-first paid content business. In this regard, focus will be placed on digital content monetisation and scaling up the revenue opportunity and footprint in the market leveraging on TAG Brand Studio.”
Machoka joined NMG in January 2016 from British American Tobacco (BAT) where he served in several senior roles in corporate and regulatory affairs responsible for various countries including Indian Ocean Islands (Mauritius, La Reunion, Comoros), Rwanda, Uganda, Horn of Africa (Ethiopia, Somali/Somali Land, Eritrea, South Sudan, and Djibouti) and Kenya.
He has experience in trade bloc management with an emphasis on World Trade Organization (WTO), East Africa Community (EAC), Common Market for Eastern and Southern Africa (COMESA) & African Union, regulatory affairs management including general and tax policy formulation, corporate communications, media, reputation, and stakeholder management.
Clifford is a lawyer by training, has an LLM, Globalization, and Law (International Law) from Maastricht University, Netherlands and B.A, LL.B (Hons) degree from NALSAR University of Law, India.