Betty Wamaitha is leaving Quickmart. Her exit as Chief Marketing Officer takes effect on 5 August 2026, closing a chapter that began more than a decade ago and reshaped how one of Kenya’s largest supermarket chains talks to its customers.
Wamaitha joined Quickmart when the retailer ran just three outlets. She grew with the business, and it grew around her. The chain expanded to more than sixty stores during her tenure, a run that helped cement Quickmart’s position as Kenya’s second largest retail chain. She built the marketing function largely from scratch, moving from an early consulting role into the C suite, where she eventually took charge of strategy, brand architecture and customer experience. The Online KenyanBusiness Daily
Her own words capture that arc. She describes herself as a versatile marketing professional with deep, practical experience across sales, brand management and communication, someone who has spent eleven years sharpening the ability to make fast decisions, solve problems under pressure and manage relationships across retail, finance and manufacturing sectors. That mix of regional exposure and hands on delivery, spanning creative work, media planning, consumer promotions, brand activation and market research, is what she points to when asked what she brings to a room.
Victor Muya will step in as Head of Marketing while Quickmart searches for its next CMO. His task now is continuity: keeping campaigns, supplier partnerships and store level marketing running smoothly during the handover.
Wamaitha’s academic record tracks her rise through the company. She holds an Associate’s Degree focused on ACCA studies from Strathmore University, completed between 2015 and 2017, and more recently finished Module Three of a Senior Management Leadership Program at Nanyang Technological University Singapore, running from August to December 2025. She is also a member of the Chartered Institute of Marketing, holding CIM MCIM status, alongside memberships with the Marketing Society of Kenya and ACCA.
Her departure marks the end of an era for Quickmart’s marketing team, one defined by steady growth rather than a single dramatic launch. Whoever eventually takes the CMO role permanently inherits a retailer with national reach and a customer base that has come to expect a consistent brand voice, largely because of the groundwork she laid.
