Guinness Kenya has announced a partnership with K1 Klubhouse, a popular entertainment spot in Nairobi, to offer their customers an ultimate football viewing experience this 2023/24 premier league season.
The K1 Klubhouse dubbed the Guinness Brighthouse, connects consumers through their universal love for football, food, fashion, art, and music.
The venue will feature giant screens, live DJs, games, prizes, and of course, Guinness stout.
Guinness Kenya says they want to celebrate the passion and loyalty of their customers who follow the English premier league with enthusiasm and excitement.
Guinness Marketing Manager Henrietta Reed said, “Fans are at the heart of Matchdays and Guinness, as the Beer of Matchdays wants to ensure that football fans get the viewing experience that they deserve. So, we are thrilled to have kicked off this football season with an unforgettable matchday for our super fans and we look forward to making more matchdays shine bright for more fans this season.”
According to East Africa Breweries Plc’s 2023 Integrated Report and Financial Statements, “In F23 Guinness has brought this to life through extending the sentiment of the Black Shines Brightest campaign to football; celebrating the optimism, creativity and potential of football fans across East Africa because like Guinness, Matchdays Shine Brightest when football fans do their thing together.”
The premier league season kicked off on Friday, August 11, with Manchester City defending their title for the fourth consecutive time.
The first match of the season saw Manchester United beat Wolverhampton Wanderers 2-0 at Old Trafford.
The Guinness Brighthouse will be open every weekend from 12 pm to 10 pm throughout the season.
Customers can also participate in various promotions and activities to win tickets, merchandise, and other prizes from Guinness.