Guinness has launched “Black shines brightest”, the biggest pan-African campaign in over a decade in Kenya. Inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
The Guinness Bright House Experience is a model bar and a fundamental part of the Guinness Black Shines Brightest campaign and it serves as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness. It was launched in August.
Anne Joy Michira, the Acting Marketing and Innovations Director of Kenya Breweries Limited says Guinness will work with culture makers from across the country and the continent who embody the spirit of Balck Shines Brightest in different ways – to celebrate African creativity and ingenuity.
“When you hear black you think it is the colour of our skin. But black is not our colour. Black is our attitude. Black is our vibe. Black is our pride. When you say Black Shines Brightest, it is because it encompaseeses the beauty of who we are, where wear and where we are going,” said Michira.
The launch follows a successful year across the African markets in which the Guinness trademark saw organic sales growth of 32 per cent across the continent.
In Kenya, KBL will be working with individuals who encompass the spirit of black shines brightest that revolves around the spaces of fashion, music, art and food.
They include Adelle Onyango, Cris Njoki, Mutua Matheka, Chef Stephanie, Brain Musasia, Filbert Kwiche, Just Rioba, Dapper Brother and Olive Karmen among others.
The Bright House Experience will see Guinness working closely with bars across the country, to show the company’s commitment to partnering with its customers and consumers for the best-lived experiences.
“Fusing creativity and socialising, these cultural spaces will be a hub for people to connect and energize each other with creativity and inspiration and of Course Guinness,” says Michira.