Author: Khusoko

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

The second annual Re-discover Nandi Road Race geared towards environmental conservation and restoration of the county’s shrinking water towers and wetlands has received a Ksh 3 million boost from Mozzart Bet. For the second year in a row, leading betting firm Mozzart Bet has been unveiled as the title sponsor for the annual Re-discover Nandi Road Race 10km set for Sunday, 3 July. In line with this year’s theme, Efforts to support a Green economy and enhance resilience to climate change risks, a tree-planting exercise will precede the race on Saturday 2 July. This event brings together all the tea…

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The sports betting industry is arguably among the fastest-growing sectors in the world. This growth can be attributed to the fanatical following that sports attract from different age groups and the financial gain associated with betting. In Kenya alone, the gaming market was worth USD 40 million (slightly over Ksh 4 billion) as of 2020 at the height of the Covid-19 pandemic. Despite the global pandemic, the sector continued to grow rapidly. In terms of market share, Kenya currently ranks third in sub-Saharan Africa (after South Africa and Nigeria), but still tops the continent in terms of the number of…

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We’d all love our homes to have an inviting, well-put-together look, but there are a few common design mistakes we make that can easily make a room feel messy and cluttered. Clearing clutter away seems an obvious first step towards a more polished look, but there are other simple decorating tricks that will bring order to your space, making it more open, organised and tidy.  Not having a dedicated drop zone We all have that spot in our homes where we put our keys, our bags, take off our shoes or just drop random things. It’s usually close to the…

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The Federation Internationale de Football Association (FIFA) has allowed countries to select up to 26 players for the 2022 World Cup in Qatar. This increases the maximum squad size by three for the Nov 21-Dec 18 tournament. “The number of players to be included on the final list has been increased to at least 23 and a maximum of 26,” Fifa said in a statement. According to FIFA, “given the need to retain additional flexibility due to the unique timing” of this year’s competition. National teams had named squads of 23 players at the World Cup and European Championship ever…

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