YouTube has launched its premium and music products in the Kenyan market as part of its plan to expand its offering of enriched entertainment experiences in emerging markets.
YouTube Premium subscribers will have access to ad-free viewing, play videos in the background, and download videos for offline viewing at a monthly cost of Ksh499 ($3.26) for an individual package and Ksh949 ($6.19) for a family scheme.
Premium subscribers will also automatically receive YouTube Music and listen to music offline and without advertisements on a standalone app.
Users who subscribe to YouTube Music alone will be required to pay a monthly fee of Ksh419 ($2.73) for individuals and Ksh669 ($4.37) for a family bundle to access personalized recommendations of hard-to-find music.
— Google in Africa (@googleafrica) December 6, 2023
YouTube Music offers a range of exclusive features, such as the ‘Smart Search’ function that helps users discover songs even with partial lyrics, an ‘Activity Bar’ for quick navigation to playlists and personalized mixes, and an ‘Explore Tab’ showcasing new and popular music.
The ‘Related Tab’ offers a curated music experience based on the current listening choice, while song lyrics provide an interactive element synchronized with the music.
Addy Awofisayo, YouTube’s head of music for sub-Saharan Africa, said, “Music is a powerful force that can unite people beyond their geographical and language barriers. It brings joy and elevates the psyche. We’re excited to bring YouTube Music to Kenya, as this reinforces our commitment to providing individuals access to the music they love while exploring other interesting music preferences.”
The launch in Kenya happened parallel to the induction of similar services in Ghana and Senegal, with YouTube saying the expansion builds upon its commitment to innovate.