Captain Morgan, East Africa Breweries’ leading rum brand, is launching its first-ever pan-African campaign, ‘Spice On’, in Kenya and unveiling its new pack design on November 11 at The Thika Road Mall (TRM) Grounds.
The event will feature a diverse and electrifying lineup of talented artists, DJs, and MCs, including Captain Morgan’s lead influencer and Punguza Ego hit maker, Mejja, Kenyan multi-talented artist Ssaru wa Manyaru, Kenyan rapper Boutross, and Kenyan Music Duo Vijana Baru Baru.
The event will be hosted by MC Gogo and MC Teargas, with DJ Redbone, DJ Kalonje, and DJ Karoski spinning the decks throughout the night.
It will be an unforgettable experience for Captain Morgan consumers, unlike anything seen this year.
The new Captain Morgan pack design will showcase the quality, flavour, and spice of the rum.
With a refreshed version of the iconic Captain symbol, it will retain its recognizability while highlighting the liquid as the true hero.
“We’ve curated a one-of-a-kind event that invites all our consumers to unlock their full potential and bring something original, distinctive, and enjoyable to the mix. Spice isn’t just what makes Captain Morgan delicious; it’s an attitude.
This campaign is all about celebrating those who bring their unique ‘spice’ to the party. We can’t wait to unveil the next chapter for Captain Morgan,” said EABL Marketing Manager Spirits Kennedy Mutula.