Genge rapper Mejja has been named the lead influencer for Captain Morgan.
The partnership, set to run for eight months, will see Mejja engage in Captain Morgan events and communicate the essence of the brand through his influential social channels.
Kenya Breweries Limited’s Spirits Marketing Manager Kennedy Mutula said the brand decided to partner with Mejja because he is relatable and connects with its target market.
“As we look forward to more engaging activities with our consumers, we are shifting the spotlight to individuality and celebrating the diverse flavours each person brings to the table,” said Mutula.
Mejja expressed his elation for the partnership, saying it represents a new chapter of exciting possibilities for both his fans and lovers of the brand.
“This partnership represents a new chapter of exciting possibilities for both my fans and lovers of the brand. Together with Captain Morgan, we will redefine what it means to add spice to life. Get ready for a front-row seat to the remarkable Captain Morgan experience,” says Mejja.
In his first event with Captain Morgan at Greenspot Gardens, Mejja delivered an electrifying performance, with DJs Karoski, Malaika, and MCee Buju also delivering an unforgettable party.