Christmas Festivity: EABL Launches’ Soiree’ Online Party Service

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EABL’s Waithera Kabiru, with Eskimi Regional Sales Director, Adrian Ciesielski and Vita Gazifulina during The Bar Soiree Launch event at Village creative.

East Africa Breweries PLC (EABL) has launched an online party planning platform to create one-of-a-kind experiences for consumers to celebrate key occasions.

Dubbed “Soiree”, the service sits on EABL’s drinks-delivery platform, ke.thebar.com and will offer tailored plug-and-play event services.

The offering has various customized services to connect ready consumers and party planners for birthdays, weddings, anniversaries, graduations, office mixers, and more.

“Ever since Ke.thebar.com started a partnership with our distributors and retail customers in response to changing consumer behaviour, we have noted that more consumers are hosting events, especially during the festive season requiring customized and personalized solutions. This new offering will take the hassle out of hosting,” Head of Media Features EABL, Waithera Kabiru, said during the launch.

Ke.thebar.com is an E-commerce EABL platform that connects with its consumers as they conveniently shop for their drink of choice and deliver it to their doorstep.

Consumers hosting events can go to the website to select from pre-set packages or engage the customer care team for tailored solutions.

Event planners, DJs, saxophonists and mixologists also get to enjoy a ready pool of clientele without the hassle of relying on referrals.

EABL Commercial Director, Joel Kamau, EABL Head of Media Features, Waithera Kabiru, and EABL Head of Emerging Channels, Kerago Ngugi after launching The Bar Soiree Launch event at Village creative

EABL Commercial Director Joel Kamau, EABL Head of Media Features Waithera Kabiru, and EABL Head of Emerging Channels, Kerago Ngugi, after launching The Bar Soiree Launch event at Village creative.

The packages start at Ksh 20,000, with value adds varying according to spending. The value additions are in addition to a selection of premium drinks.

“It is more than just a functional benefit: the Bar Soiree packages provide access to premium drinks, mixers, bar set up, mixologists, entertainers and more whilst also connecting consumers to vetted event planners to deliver the rest of the experience at the click of a button,” she added.

“Part of our strategy as EABL this year is to connect with our consumers and party planners by offering a personalized experience that suits our customer’s needs,” said Anne Joy Michira, EABL Marketing and Innovations Director East Africa.

The launch of The Bar Soiree is in line with EABL’s goal of impacting the community by creating an ecosystem where jobs are available and consumers enjoy convenience.

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