Rapper Khaligraph Jones headlined the Guinness ‘Black Shines Brightest’Trademark Elevated Parties at La Baita Restaurant in Upper Hill, Nairobi.
Black Shines Brightest is Guinness’ global campaign showcasing how Guinness is collaborating with young talent who are creating their path and giving the younger generation renewed belief that it’s possible to shine in your way.
The multiple-award-winning Hip-Hop singer alias OG was at his usual best, performing a selection of his best hits to a raucous crowd to occasion the official rollout of Elevated Parties that will be staged in 14 different outlets across the country with revellers having a chance to enjoy their favourite drinks while witnessing performances from a selection of local artists.
Elevated Parties are Guinness’ invention to give its consumers the best possible experience. As revellers enjoy their favourite Guinness drinks at select outlets across the country, artist performances will top up the in-bar experience to make it more memorable.
The Covid-19 pandemic and containment measures made it impossible for people to meet and enjoy their favourite drinks at their favourite places and joints. Artists were also especially affected as they could not perform to crowds or use their talent outside the social media settings.
Through its Elevated Parties and the global campaign Black Shines Brightest, Guinness aims to elevate in-bar experiences for revellers and provide a platform for local artists to showcase their talents to a live audience.
“Guinness is proud to collaborate with creative African talent who help to showcase that Black really does Shine Brightest.
The musical talent that we work with have leveraged their individualism and creativity to shape their own path of success and show the younger generation renewed belief that it’s possible to shine in your own way.” Wanjiru Murage, Guinness Marketing Manager, Kenya.
Guinness is a distinctive beer bursting with life. It is a flavorful, bold and dynamic beer, sparkling and brimming with energy and exuberance. It is the liquid embodiment of a Black Shines Brightest attitude.
A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with the boldness and vision to live life to the full.
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