Close

Samsung East Africa Creates DX Division, to Grow the Brand

Under the DX Division, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services.

Samsung Electronics has created a new division called DX, (device experience) which integrates its mobile and consumer electronics businesses into a single unit.

Through the new unit, it projects to grow its market leadership in the East African region. Under the DX Division, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services.

“Under the DX Division, the company expects to strengthen synergies among the diverse businesses and create differentiated products and services,” said Tae Sun Lee, Managing Director of Samsung Electronics East Africa.

This was revealed during the company’s inaugural strategic partner summit in Nairobi. The event was attended by key Samsung distributors and dealers from all over Kenya.

“As Samsung, it is important that we have one voice as we roll out our strategies going forward. 

The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us.”

The event showcased the 2022 product line-up for both the Mobile and Consumer Electronics business units. In terms of emerging trends, the global business direction is shifting its focus to the millennial and Z Generation.


Khusoko is now on Telegram. Click here to join our channel and stay updated with the latest East African business news and updates.

Experience working on communication and marketing departments and in the broadcast industry. Interested in sustainable development and international relations issues.

Leave a comment
scroll to top