Samsung Electronics Appoints Tae Sun Lee as MD for East Africa

Mr Tae Sun Lee takes over from Mr Min Hong as Samsung Electronics Managing Director for East Africa.

Mr Tae Sun Lee

Samsung Electronics has announced a top-level change in its East African operations with Mr Tae Sun Lee taking over as Managing Director from January 1, 2022.

He takes over from Mr Seok Min Hong who has been at the helm of the company since September 2017.

Previously, Mr Tae Sun Lee held the Strategic Director Integrated Mobility Division position at Samsung Electronics South Africa.

“I am very excited to have joined Samsung Electronics East Africa, I believe that this market has a great deal of potential for our Samsung products. I look forward to serving our customers and working together with the East African Team” Mr Tae Sun Lee.

Mr Lee joined Samsung Electronics in August 2003 where he supported mobile operations for key Middle East markets a position he held for five years.

He is known for growing the Samsung mobile market share in South Africa making Samsung the most preferred smartphone brand in South Africa.

In his new position, he will be responsible for 14 markets that make up Samsung Electronics East Africa.

These markets are Kenya, Tanzania, Uganda, Rwanda, Burundi, Sudan,  South Sudan, Somalia, Somali Land, Djibouti, Ethiopia, Seychelles and the Republic of Congo.

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