LG Electronics (LG) has increased its market share in the East African region with a new store in Nairobi, Kenya.
Located at Thika Road Mall (TRM) the store projects to increase its sales backed by technical expertise before and after-sales to attract and retain customers.
Yesterday 14th September 2021 we launched our 3rd outlet in Nairobi at the Thika Road Mall in conjunction with Opalnet. Now you can shop for all your home appliances, solutions and electronics if you live along Thika Road and its environs.#LGEastAfrica pic.twitter.com/Jzi1FNcsJV
— LG Electronics E.A. (@LGE_EastAfrica) September 15, 2021
The new outlet brings to four the number of Brandshops in partnership with its distributor Opalnet. Other stores are in Nairobi at Kenrail Towers & Adlife Plaza respectively and one in Mombasa along links Road Nyali.
LG Electronics East Africa Managing director Sa Nyuong Kim said the growing demand for home appliances is putting pressure on consumer electronics manufacturers to offer both superior technology and customer experience.
The South Korean company has also announced an ambitious goal to use almost 600,000 tonnes of recycled plastic by 2030 in a concerted effort to reduce greenhouse gas emissions in the value chain.
This is part of its initiative to create a take-back ecosystem for electronic waste and increase the use of post-consumer recycled (PCR) materials in its consumer electronics and home appliance products.
In 2020, LG utilized approximately 20,000 tonnes of recycled plastic in its products which it plans to increase more than tenfold by 2025.
LG is also increasing the target amount of take-back electronic waste from its 2006 figure of 4.5 million tonnes to over 8million tonnes by 2030 with 3.07 million tonnes having been collected by the end of 2020. Also, LG is implementing initiatives to take back and recycle electronic waste in 52 countries.