Twitter on Wednesday announced that it will end its Fleets feature on August 3.
Fleets were introduced in November 2020. They allow users to post full-screen photos, videos, reactions to tweets or plain text that disappears after 24 hours.
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” Ilya Brown, Twitter’s vice president of product, said in a statement.
“But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”
“Fleets are mostly used by people who are already Tweeting to amplify their own Tweets and talk directly with others,” the company said.
“We’ll explore more ways to address what holds people back from participating on Twitter.”
We had big hopes for Fleets, but now it’s time to say goodbye and take flight with other ideas. Starting August 3, Fleets will no longer be available.
More on what we learned and what's coming 👇 (1/4)
— Twitter Support (@TwitterSupport) July 14, 2021