“Can a media house go beyond advertising for betting companies and set up an in-house gaming venture? This is a question that has been paused by Mr David Omwoyo, CEO of Media Council of Kenya.
This is in view of the major turmoil being witnessed in Kenya’s media industry forcing the regulator to set up a seven-member task force to closely review betting and related activities in media outlets.
Our grandparents and young people in the village have been reduced to mobile loans and gambling. Can a media house go beyond advertising for betting companies and set up an in-house gaming venture? The @MediaCouncilK taskforce will find out https://t.co/qGxExPzYz1
— David Omwoyo (@DavidOmwoyo) July 7, 2021
In a statement, the council says “the content in advertisements and talk shows often does not meet the standards established in law”.
“The regulation of such content is important to safeguard the accuracy of information consumed by the public,” David Omwoyo said.
The task force which will be led by Emmanuel Juma will address all emerging issues, best practices and their impact on the media industry.
Other members include Wangethi Mwangi, Ken Bosire, Ruth Nesoba, Julie Masiga, Tole Nyatta and Lydia Radoli.
According to the Council, “Promotion of and advertising of gambling on media platforms is a potential public health issue as it may have a direct and material effect on gambling participation particularly by children.”