Kenya Breweries Limited (KBL) through Guinness variant Hop House 13 has introduced a new barbecue experience ‘Flavor by Fire’.
Flavor by Fire concept will usher in a new culture of Hop House 13 paired with food, casual dining with friends and celebrating local Chefs.
Anne Joy Michira, EABL Head of Marketing Beer said:
“There’s something very special about cooking food over the fire. It brings people together in a way you don’t get using other cooking methods. Hop House 13 has a similar effect – it’s the perfect way to celebrate getting together with friends and family for some quality time.”
She added, “The fact that Guinness pairs so perfectly with roasted and barbequed dishes, and that we use fire to give Guinness brands flavour and unique taste. – Flavour by Fire celebrates our flavorful beer, Hop House 13 and the unique way it blends well with food, specifically grilled food.
Chef Rubia and Chef Stephanie
To drive awareness and reach of the experience, Hop House 13 will be working with barbecue enthusiasts George Grill King, celebrated Chef Rubia and Chef Stephanie. They will prepare unique experiences through Hop House 13 inspired recipes, demonstrating to consumers how to prepare the food and pair it with your favourite drink.
Boasting of bold and distinctive flavour makes Hop House 13 an obvious choice when pairing with foods that are rich in flavour, aroma, appearance, and mouthfeel.