Ogilvy Africa on Thursday announced the appointment of Anne Ngatia as the new leader for its newly created strategic initiatives office to drive its growth agenda.
She is also the Deputy Managing Partner at Ogilvy Africa.
Through the unit, Ogilvy Africa aims to create growth platforms for its clients and people, furthering the firm’s position as a market leader in the sub-Saharan-Africa region.
“For our business, this role will be instrumental in creating growth engines for the agency through portfolio expansion, product innovation and partnerships. This is an exciting time for Africa, and Ogilvy Africa as we evolve a connected offering for a connected world,” Ogilvy Africa CEO, Vikas Mehta said in an emailed statement.
The strategic initiatives office will work with Ogilvy Africa’s key clients in creating custom One-Ogilvy solutions that are built around their current needs and future goals. The role also entails further strengthening Ogilvy Africa’s reputation as the leading agency network on the continent. This includes driving innovation and thought leadership in areas that are shaping the industry.
Commenting on her appointment, Ms Ngatia said: “I am excited and truly grateful to Ogilvy Africa for entrusting me with this position. I hope that together we shall create growth platforms for our clients and people and further propel this remarkable brand’s position as a leader across the region.”
Ogilvy Africa is the largest network agency on the continent catering to 39 countries, with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever and WWF amongst others.