Ogilvy Africa has named Vikas Mehta as its new Chief Executive Officer. He takes over from Mathieu Plassard who is moving to Ogilvy South Africa in a new role.
Until his appointment, Vikas was the CEO of Mullen Lintas, in India.
He will take on this new role effective December 2019, said Bharat Thakrar, CEO of WPP-Scangroup which owns the Ogilvy Africa Agency Network.
“Vikas has the right combination of leadership, people and technology skills to continue to scale Ogilvy Africa to even greater heights. This is something he has demonstrated extraordinarily well over the years as proven by his career track record of 15 years in various agency leadership roles across Asia-Pacific markets including Singapore and Vietnam,” said Thakrar.
A strategist by training, Vikas has experience spanning managing units across disciplines including advertising (on and offline), digital transformation, social, shopper & experiential and PR & influence.
He believes in an omni-channel approach to building brands which creates a unified experience across consumer touchpoints.
“In most markets that I have worked in, Ogilvy has been the one to beat. I have tremendous respect for the network and it’s an exciting time to bring the ambition of One Ogilvy to life in Africa.
With Bharat’s vision and Paul’s keen support, I think Ogilvy has the right recipe in place to author the next chapter of its evolution across the continent. I’ve thoroughly enjoyed my work in D&E markets in Asia and hope to bring that on board in contributing to Ogilvy’s continued success in Africa.” Said Vikas on his appointment.