Smartphone Xiaomi Opens First Kenya Store in African Expansion

Xiaomi opens first Kenya store in African Expansion

Aspira Managing Director Mr. Yoeal Haile and Xiaomi Country Manager Mr. Yao Shaofei at the ribbon-cutting ceremony at the Xiaomi Mi Home Sub-Saharan flagship store at the Hub, Karen, Nairobi

Smartphone maker Xiaomi has opened its first store in Kenya at Nairobi’s the Hub Mall Karen aimed at complementing its online presence and boost its sales locally. 

Xiaomi East Africa, Sales Manager, Mr. Yao Shaofei said that they are excited to open their flagship store in Africa and in Nairobi. 

“Kenya is the gateway to Africa and we are very pleased to open our flagship store here as we debut our quality affordable mobile devices in Africa.”

He spoke when they partnered with Aspira, a product-financing service provider that enables Kenyans to live their best life by buying products now and paying for them in monthly installments of 6, 9 and 12 months.

“We are very excited to partner with Aspira to build value to our customers through this flexible payment plan. Digital finance is becoming an integral part of global commerce, for us, it gives us a chance to sell beyond the physical or online store,” Shaofei said. 

‘’This is a great opportunity for retailers to branch out and take the shopping experience into their local communities through convenient shopping experience and create a special proposition to our customers especially those outside Nairobi,” mentioned Shaofei.

Aspira Managing Director Yoeal Haile said that the partnership will bring a significant change to the Kenyan tech market.

 “We are honored and very excited to partner with one of the leading global smartphone retailers, with an impressive track record of manufacturing and distributing cutting edge mobile devices,” Mr. Yoeal said. “The partnership with Xiaomi Mi Home clearly supports our vision to bring to our customers’ quality and cutting edge products.”

As part of the union Aspira customers will enjoy an expanded product offering over 300 different Xiaomi products, ranging from the popular Mi TV Boxes, Mi Band fitness trackers, Vacuum cleaners, Smart switches, Smart lights, Bluetooth speakers to simple things like USB Cables and of course, Xiaomi smartphones and Smart TVs. from Xiaomi Mi store. 

Xiaomi is ranked the fourth largest smartphone company in the world after Korea’s Samsung, United States’s Apple and China’s Huawei, according to the latest International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.