MumsVillage Forays into e-commerce Space with Global Mum and Baby Brands

MumsVillage Forays into e-commerce Space with Global Mum and Baby Brands

Image by Maxx-Studio

Parenting website for expert advice and online community support in Kenya, MumsVillage has entered the e-commerce space with the launch of its marketplace, MumsVillageShop.

The new marketplace aims at becoming a one-stop-shop for mum and baby products and transforming the shopping experience for such products.

“We have grown to become a trusted source for parenting information and community connection in Kenya,” said Isis Nyong’o-Madison, CEO, MumsVillage. Explaining her rationale behind diversifying into e-commerce, she said. 

“The MumsVillageShop meets the need for parents to have a central place to search, select and buy from a wide range of local and global brands, all from the comfort of their homes and offices. The well-known adage ‘It takes a village to raise a child’ is a reflection of our responsibility, in a way, to ensure that the MumsVillage community remains a supportive place to raise families.”

This development comes on the back of its participation in impact investor Gray Matters Capital’s digital accelerator program – GMC Calibrator since March this year. MumsVillage also gained support for its e-commerce foray through its participation in the Unilever-DFID TRANSFORM partnership and Alibaba eFounders Fellowship.

The product categories on the site include diapers and wipes, baby gear, toys and books, feeding accessories and safety related products.

Parents will have access to global brands such as Aveeno, Avent, Cussons Baby, Johnson and Johnson, Fisher Price, Huggies, Lifebuoy, Pampers and Tommee Tippee and local Kenyan brands Fluffy Buttah, Grounded, Kijani, Marini Naturals and Tinga Tinga Tales.