Oil marketer Libya Oil Kenya Limited has unveiled a new identity under the brand OLA Energy for its network of 1,100 retail outlets and petroleum products spread in 17 African countries.
The new name is a short form of Oil Libya Africa.
“This new brand captures the essence of our company as a modern energy player across our footprint in Kenya and Africa; it characterizes our strength and success, and expresses the drive and ambition felt throughout our Group in this phase of its evolution,” the Libya Oil Holdings CEO, Mazin Ramadan, commented.
Under the new name and brand, OLA Energy will accentuate its focus on exceptional customer care, offering new complementary services in response to its customers’ evolving needs. It will also continue to deliver on its reputation as a dynamic pan-African retailer with an unrivaled portfolio of products and services in its operating markets.
“Our teams and partners are committed to working together as one to deliver on the promise of our new brand; by ensuring that our customers always come first, we will offer a standard of excellence in our products and services that distinguishes us from the crowd and befits the vitality of this magnificent continent,” Ramadan said.
”OLA Energy will allow us to unlock growth opportunities, strengthen our position in new and existing markets, and expand our involvement in the energy sector under a stronger, more modern international brand,” he added.
In 2007, Tamoil Kenya Limited (formerly Mobil Oil Kenya Limited) changed the name to Libya Oil Kenya Limited.
Libya Oil Kenya rebrands to Ola Energy in expansion drive
