Author: Khusoko

Kenya Network Information Centre (KENIC),  the administrator of .ke top-level domains has appointed Mr. Joel Karubiu as its Chief Executive with effect from July 15th, 2019. Karubiu will be tasked in executing KENIC’s Board ambitious strategy bent on ensuring that it takes ‘its rightful position as the enabler of the digital economy’ according to a statement from the company. “We expect Mr. Karubiu to dramatically improve KeNIC’s performance and organizational health as one of the leading Country Code Top-level domain (ccTLD) registries in Africa,”  said Prof. Meoli Kashorda, Chair, KeNIC Board. Karubiu was the immediate former CEO of Marketing Society…

The evolution of consumer expectations Marketing has existed for as long as people have had something to sell, but the modern era – with the advent of traditional and then digital media – has transformed consumers’ relationships with products. Looking back, the birth of outbound marketing in the early 20th century created a period of mass production and inefficiency as advertising spoke AT consumers rather than WITH them. In the 1950-1960s, the marketplace became saturated and as a result, there was intense competition for customers. This saw a shift in the role of marketing into a strategic lever to inform what should…

Smartphone maker Xiaomi has opened its first store in Kenya at Nairobi’s the Hub Mall Karen aimed at complementing its online presence and boost its sales locally.  Xiaomi East Africa, Sales Manager, Mr. Yao Shaofei said that they are excited to open their flagship store in Africa and in Nairobi.  “Kenya is the gateway to Africa and we are very pleased to open our flagship store here as we debut our quality affordable mobile devices in Africa.” He spoke when they partnered with Aspira, a product-financing service provider that enables Kenyans to live their best life by buying products now…

Nestlé has created unique chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients and therefore not adding any refined sugar. Nestlé plans to introduce the first product in Japan in the autumn of this year through its KitKat Chocolatory. Further products in other countries will follow next year, through some of Nestlé’s most popular confectionery brands. Patrice Bula, Head of Strategic Business Units, Marketing, and Sales at Nestlé, said: “We’re proud to bring chocolate lovers new chocolate made entirely from the cocoa fruit without adding refined sugar. This is a real innovation which…

The Central Bank of Kenya (CBK) is forecast to cut interest rates when its Monetary Policy Committee meeting to make a decision on the direction of the Central Bank Rate (CBR) on  July 24, 2019. Commercial Bank of Africa analysts say the tame inflationary pressures coupled with the output gap should limit any scope for monetary tightening.  “On the other hand, prospects of easing may be dented by prospects of pervasive outcome where easing causes markets to instead tighten. Therefore, the CBK may keep the CBR on hold unless parliament approves the reversal of the interest rates cap, restoring efficacy…

Governors have accused Kenya’s National Treasury and the National Assembly of holding counties hostage when they filed a petition at the Supreme Court to seek interpretation on the Division of Revenue Bill 2019. CoG chair Wycliffe Oparanya said that the county governments have witnessed an onslaught on devolution saying that it was being undermined through formulation and enactment of centralist policy and laws. “In this second term, devolved governance is being attacked by denying county government their resources. The National Treasury continues to hold counties hostage by always deviating from the Commission of Revenue Allocations recommendation by constantly denying disbursement…