Starting January 2026, buying shares on the Nairobi Securities Exchange (NSE) will be as simple as paying your electricity bill or sending money to a friend from your M-PESA wallet. The new platform, Ziidi Trader, is wrapping up its pilot phase and promises to change how Kenyans access the stock market. Breaking Down Barriers to Investing For decades, investing in shares meant finding a stockbroker, filling out know‑your‑customer forms, opening a trading account, and navigating a process that felt designed to keep regular people out. Ziidi Trader eliminates most of that friction: Browse listed companies directly on your phone. Place…
Author: David Indeje
The festive season is a time of joy, family, and travel. It is when we pack our bags for road trips, book flights to see loved ones, and gather for celebrations that create lasting memories. However, with all the excitement comes added risk, including accidents on busy roads, sudden illnesses during reunions, and unexpected expenses that can strain even the best-planned budgets. That is where Absa Life Assurance Kenya, through Absa Bank, steps in to ensure you celebrate comfortably with peace of mind. Personal Accident Plan: Your Holiday Safety Net During the holidays, life gets busier: crowded shopping malls, long…
Safaricom’s Shangwe @25, a nationwide promotion marking 25 years of connecting and transforming lives. The campaign is designed not only to reward customers with exciting prizes but also to extend celebrations into communities across Kenya through shared impact initiatives. “For 25 years, Safaricom has been at the heart of Kenya’s transformation, connecting people to people, people to opportunities and people to knowledge. As we mark this milestone, we celebrate not just our journey but the millions of customers, partners and communities who have made it possible. ‘Shangwe @25’ is our way of saying thank you and ensuring that when one…
Sidian Bank has joined Kenya’s mid‑tier lenders after the Central Bank of Kenya (CBK) confirmed its upgrade to Tier 2 status in late September 2025. This is a milestone for the bank, which has steadily grown its market share from 0.7% in December 2024 to above 1% by September 2025, meeting CBK’s classification threshold for medium‑sized lenders. The upgrade was fueled by a Sh3 billion rights issue and a total Sh6 billion capital injection from shareholders, alongside onboarding large corporate accounts, particularly from government institutions. Tier 2 Banks in Context The Kenya Bankers Association’s State of the Banking Industry Report…
The Board of Directors of East African Breweries PLC (EABL) has confirmed that Diageo PLC will sell its majority stake in EABL and its shareholding in UDV (Kenya) Limited to Asahi Group Holdings. This marks the first major investment by a Japanese brewing giant in Africa’s alcoholic beverage sector, underscoring East Africa’s growing appeal to global investors. Asahi to Lead Operations Across Kenya, Uganda, and Tanzania Under the transaction, Asahi will assume majority ownership of EABL, taking control of operations in Kenya, Uganda, and Tanzania. The company has pledged to preserve beloved local brands while introducing globally recognised names such…
Safaricom’s Shangwe @25 nationwide consumer promotion is transforming ordinary lives across Kenya. From poultry farmers in Bomet to health workers in Kisumu, shopkeepers in Thika, and entrepreneurs in Nairobi, the campaign is creating millionaires while uplifting communities. Sheila Cheptoo: From Hustling to Hope In Masare village, Bomet County, 25‑year‑old Sheila Cheptoo wakes up before sunrise to the sound of her 132 chickens. “It reminds me of how far I’ve come,” she says, “and how much more I hope to achieve.” After hustling through failed market ventures, Sheila turned to poultry and maize farming. Progress was slow—until one ordinary M‑PESA transaction…

