Ogilvy Africa has introduced Influence O, an end-to-end influence platform by the agency to build out its public relations operation. The platform will enable businesses and creators to embrace the potential of influence and treat it as a legitimate and powerful channel. The methods of thinking, planning, and executing influencer marketing have fallen behind the pace of its evolution. With the launch of InfluenceO, Ogilvy now possesses the power to transform its approach and fully harness the potential of influencer marketing as a formidable channel. InfluenceO revolutionizes the brand-influencer collaboration process while expanding marketers’ perspectives on and strategies for influencer…
Author: David Indeje
Mauritian Private Equity Fund Shorecap III, LP has acquired a 20 per cent shareholding in Credit Bank PLC (CBP). The acquisition will take effect on June 15, 2023. In August 2019, Oikocredit acquired a 22.8 per cent stake in the lender after paying a cash consideration of Kshs 1.0 billion with the transaction trading at price to book (P/B) multiple of 1.5x. The Central Bank of Kenya said it approved the transaction on April 24, 2023, under Section 13(4) of the Banking Act, and subsequently by the Cabinet Secretary for the National Treasury and Planning on April 28, 2023, in…
Safaricom will buy M-Pesa Holding Company Limited (MPHCL) from Vodafone Group plc. However, the transaction is subject to regulatory approvals. MPHCL holds M-Pesa customer funds in trust for the benefit of M-Pesa customers in Kenya. “On 17 April 2023, the group entered into an agreement to sell M-Pesa Holding Company Limited (MPHCL) to Safaricom Plc, an associate entity of the group, for $1 (Ksh137 at current exchange rates),” Vodafone said on Tuesday. “No material gains or loss is expected to arise on disposal. Completion of this transaction is subject to various approvals which are expected to be obtained before or…
At a cost of Ksh 8.6 million, the Safaricom Foundation has equipped eight learning institutions and two health facilities in the counties of Kericho, Baringo, Nandi, Bomet, and Narok. In Nandi County, it funded the construction of an Early Childhood Education (ECDE) block and two-door latrines at Kitaor Primary School. St John’s Chepkunyuk Mixed Secondary School received a new kitchen. Kiletien Gaa Primary School in Narok County was given two new classrooms and a 10,000-litre water tank. Narok Vocational and Training Centre got bakery equipment to teach food skills to pupils. In Bomet County, Kapsimbiri Secondary School received a laboratory…
KCB Bank has surpassed Equity as the largest lender in Kenya by asset size due to an aggressive expansion of foreign subsidiaries. KCB’s total assets stood at Sh1.55 trillion in the year ending December, compared to Equity’s total assets of Sh1.44 trillion. However, KCB trailed Equity in profitability in the period, with KCB stating it did not include the full-year profits from its recently acquired subsidiary in the DRC. KCB chief executive Paul Russo and his Equity counterpart James Mwangi have maintained that the wider eastern Africa region offers an immense opportunity for new growth and signalled plans to continue…
Isuzu East Africa won the Kenya Association of Manufacturers (KAM) Energy Management Awards (EMA) 2023. 19. Overall Energy Management Award – Isuzu East Africa#EMA2023 pic.twitter.com/UzRjMPT5ib — KAM (@KAM_Kenya) May 12, 2023 The 19th edition of EMA was themed “Towards a Low Carbon Future: Energy Conservation and Efficiency Conservations,” and BAT Kenya was the runner-up. During the awards ceremony, the Cabinet Secretary, Ministry of Energy and Petroleum Davis Chirchir, emphasized the importance of energy in the country’s socio-economic prosperity and called for its responsible production and consumption. “Energy is directly linked to a nation’s economic prosperity as it drives all aspects…