Safaricom has updated its reverse call service terms, imposing a fee on customers who make more than two reverse calls per day. Previously, the service was offered free of charge.
To deter excessive use, Safaricom will now charge a fee of Sh0.5 per request for any reverse calls made after the first two within a single day. This change aims to curb unnecessary usage.
The reverse call service remains free for the first two requests within a day. However, the fee will apply to subsequent reverse calls on the same day. The service is exclusive to calls within the Safaricom network.
“This service will be free to the initiator of the reverse call for up to two requests in a day. Subsequent reverse call requests made within the day (after the first two requests) will be charged an access fee of Ksh. 0.5 per reverse call request,” Safaricom stated in the revised terms.
Safaricom Reports Decline in Voice Revenue
Safaricom’s full-year financial results for the period ending March 31, 2024, revealed a 1.7% year-over-year decline in voice revenue in Kenya to KShs 79.51 billion.
The company attributed this decline to a challenging operating environment characterized by rising inflation, which reduced consumers’ disposable income, and a global downward trend in voice services.
At the group level, voice revenue decreased by 0.6% year-over-year to KShs 80.54 billion.
Despite the decline in voice revenue, Safaricom’s overall group service revenue grew by 13.4% year-on-year to KShs 335 billion. The company’s M-Pesa mobile financial services business experienced an 8.8% increase to KShs 117.2 billion, while mobile data revenue grew by 11.4% to KShs 54 billion.
Safaricom introduced the reverse call feature in June 2019 as an extension of its “Please Call Me” service. It allows customers to transfer the cost of a call to the recipient by adding the ‘#’ symbol before dialling the number.
Unredeemed Safaricom Bonga Points Will Expire After Three Years
