Ogilvy Africa has appointed Cathy Gathu as Managing Partner for its Advertising, Brand, and Content offering.
Gathu will begin her role on August 1st and will report to Vikas Mehta, CEO of Sub-Saharan Africa.
Gathu is a highly accomplished professional with over 20 years of experience in brand strategy and integrated marketing communication.
She has held senior positions in various industries, including healthcare and finance, and has successfully led and grown a creative agency.
Cathy Gathu’s diverse experience has honed her expertise in brand strategy, research, campaign planning and execution, customer experience, digital marketing, and creative development.
She has been instrumental in identifying emerging trends and opportunities in the ever-evolving marketing landscape.
As Managing Partner, Gathu will apply her expertise to implement effective, integrated strategies that combine channels across advertising, social media, digital, and PR.
She will work closely with clients and colleagues to understand their business objectives and create united marketing solutions that achieve their goals.
Vikas Mehta, CEO of Sub-Saharan Africa at Ogilvy, is delighted to welcome Cathy Gathu to the team.
“At Ogilvy we talk about Borderless Creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that. Her wealth of experience will ensure our clients in Kenya, and the region, benefit from a thoroughbred offering from Ogilvy Africa. We are delighted to have her on board,” says Mehta.
Gathu is thrilled to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning.
“A moment when together we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work, and the work of the continent on the global stage,” says Gathu.
This appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent.