Xiaomi Kenya celebrated its Safari Rally campaign winners by showcasing their content from the weekend’s World Rally Championship (WRC) Safari Rally competition in Naivasha.
The Safari Rally is one of the motorsport’s most iconic and challenging events in the circuit.
Xiaomi Kenya took three lucky winners to the 2023 rally weekend in Naivasha to experience the adventure and spirit of the sport; inspiring them to live vivid.
The campaign kicked off at the beginning of June when customers who purchased any Xiaomi device at the MI retail stores were encouraged to share pictures of their purchase to win exciting prizes such as a Redmi A2+, Redmi Note 12 or a ticket to the rally weekend courtesy of Xiaomi.
Building on to the campaign with the rally hype, Xiaomi encouraged fans to share creative photos representing the rally theme. Participants were encouraged to showcase unique angles, speed and other rally-related elements.
The top two winners were awarded rally tickets, giving them an opportunity to experience the Safari Rally.
The three winners got a chance to experience the thrill of the rally firsthand – the iconic terrain, picturesque sceneries and the adrenaline-fueled race as the drivers manoeuvred the rocky & rutted tracks adding to the adventure for spectators.
At the rally, the winners captured their experience using their Redmi Note 12 Pro’s 200MP cameras. This camera redefines photography allowing users to capture every tiny detail with high resolution.
The device not only boasts amazing camera hardware but also cutting-edge software such as Xiaomi AI Image Solution which allows for enhanced image quality with computational photography and Xiaomi ProCut, which allows for effortless photo composition with AI assistance, offering users more options for editing and post-production.
The Redmi Note 12 Pro amazing charging speed, 120W HyperCharge that guarantees zero to full charge in less than 20 minutes and its 5,000mAh long-lasting battery built for extended usage even under heavy content consumption – ensured that the Xiaomi Fans never missed a moment at the Rally.
Xiaomi is now celebrating the fans by showcasing their unforgettable rally experience on social media.
This year's Safari Rally took our breath away with its extraordinary blend of thrills, showcasing the drivers' awe-inspiring skills, determination amidst the unforgiving terrain.
Here are some of images captured by our Rally campaign winners with the #RedmiNote12ProPlus5G pic.twitter.com/hMPfA83wzZ
— Xiaomi Kenya (@Xiaomi_Kenya) June 27, 2023
The spirit of the Redmi Note 12 Series is to inspire people to Live Vivid. With its incredible camera, users can vividly immortalize every moment, its smooth and vivid display creates an amazing user experience and its large battery and fast charging ensures Xiaomi fans are always connected.