Kenya Airways has launched a loyalty program called Asante Rewards. The program aims to reward customers who use KQ flights or its partners through redeemable points.
“For 46 years, millions of customers have chosen us. Our customers have trusted us as their airline of choice,” Allan Kilavuka, CEO of Kenya Airways said.
“They have enabled us to win multiple awards and recognition as the Pride of Africa. It is now time for Kenya Airways to say Asante in a special way,” said Kiluka during the programme launch on Wednesday, June 14.
Asante Rewards is a unique African product created from years of research, customer feedback and best practices from across the globe. Kenya Airways is proud to introduce Africa’s most awaited loyalty program. – KQ GMD and CEO Allan @Kilavuka #KQAsanteRewards #TicketToWhatYouLove pic.twitter.com/4MY0CAQIUD
— Kenya Airways (@KenyaAirways) June 14, 2023
Previously, the airline used Air France-KLM’s Flying Blue program but has opted for its own scheme that will still have SkyTeam benefits across the globe.
You can sign up for free and earn credits on their extensive network.
Africa's most-awaited loyalty program is finally here! KQ's Asante Rewards is your ticket to what you love. Earn points when you fly with us and redeem them later to enjoy exciting rewards. Don't be left behind; Join Now https://t.co/3pBjlkXAGu #KQAsanteRewards pic.twitter.com/FATtbM7R6p
— Kenya Airways (@KenyaAirways) June 14, 2023
The programme offers four loyalty cards, which include Silver, Ruby, Gold, and Platinum, with unique privileges.
KQ, a member of the Sky Team Alliance, flies to 54 destinations worldwide, 41 of which are in Africa and carries over four million passengers annually.
