Safaricom introduced a new feature called ‘Niokolee’ that allows customers to request airtime from their friends and family.

The service works via a USSD code and both PrePay and PostPay subscribers are eligible.

To send a Niokolee request

Dial *444#
Select “Niokolee”, then choose “Request Kredo”
Enter the Safaricom number you would like to request credit from
Select the amount of airtime from the options provided
Wait for the other user to accept or decline your request

To accept a Niokolee request

You will get a prompt from 44444 asking you to “Accept” or “Decline” the request
After accepting the request, the amount will be deducted from your airtime account

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According to Safaricom Plc’s FY’2023 financial performance for the year ended 31 March 2023, voice revenue underperformed with a drop of 2.6 per cent from KSh81.1 billion.

Its mobile service revenue grew by 4.6 per cent to KSh282.23 billion, with M-Pesa accounting for KSh117.19 billion (41.5 per cent) compared with 39.9 per cent in 2022.

“This revenue stream is under pressure and has remained under pressure for a long time. In the long run, these two revenue lines may follow a similar trend that you may have seen in mature markets,” Safaricom chief finance officer Dilip Pal said.

“We are very much committed to ensuring that we maintain our market share and defend it. We have been optimising our pricing over the years to ensure that we drive affordability and usage.”

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Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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