A B2B technology innovation leader, Nokia, is changing its brand identity for the first time in nearly 60 years, complete with a new logo.
“When you take the different letters, which are kind of stick-like, and you put them together and everybody sees that it says Nokia,” Nokia CEO Pekka Lundmark.
“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about. We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.” —CEO Pekka Lundmark in an interview with Bloomberg ahead of the Mobile World Congress in Barcelona on Sunday.
“The new brand asserts the value Nokia brings in networking expertise, technology leadership, pioneering innovation and collaborative partnership,” it says in a press release.
The new logo will comprise five different shapes that form the word NOKIA.
“The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility.”
In Q4 (Oct.-Dec.) 2022, Nokia’s net sales increased by 16%, while its sales growth accelerated to 11% YoY on a constant currency basis. Its reported profit was EUR 3,152 million, compared to EUR 680 million in Q4 2021.
The comparable net profit was EUR 929 million, compared to EUR 731 million in Q4 2021.
Nokia reported net sales worth $568 million in constant currency in Q4 2022 in India, up 116% compared to $264 million in the year-ago period.
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