Kenya’s leading telco, Safaricom, has launched M-PESA Go, a financial product targeting teens and preteens aged between 10 to 17 years.

M-PESA Go will allow subscribers to send and receive money, purchase airtime and bundles, use Lipa na M-PESA services, and access M-PESA Super App dubbed ‘M-PESA Go App.’

 

“As M-PESA we are committed to empowering and transforming the lives of everyone, and in M-PESA Go, we are providing a revolutionary product designed for youngsters, but with oversight by parents or guardians,” Safaricom CEO Peter Ndegwa said.

“The service seeks to empower parents and guardians to raise a financially healthy generation who are prepared for a cashless world,” he said.

Ndegwa said the current generation had been born into technology, the internet and a cashless world, seeking inclusion and independence in this digital world.

“Parents and guardians need the tools to guide and protect them,” he said.

To sign up for your son or daughter, visit https://safaricom.com/mpesa-go/onboarding or any Safaricom outlet with your ID and birth certificate.

M-PESA Go restricts services such as withdrawing money, access to digital loans, and betting or forex payments to safeguard users.


 

Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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