Safaricom Launches M-PESA Go Targeting Teenagers
Kenya’s leading telco, Safaricom, has launched M-PESA Go, a financial product targeting teens and preteens aged between 10 to 17 years.
M-PESA Go will allow subscribers to send and receive money, purchase airtime and bundles, use Lipa na M-PESA services, and access M-PESA Super App dubbed ‘M-PESA Go App.’
“As M-PESA we are committed to empowering and transforming the lives of everyone, and in M-PESA Go, we are providing a revolutionary product designed for youngsters, but with oversight by parents or guardians,” Safaricom CEO Peter Ndegwa said.
“The service seeks to empower parents and guardians to raise a financially healthy generation who are prepared for a cashless world,” he said.
M-PESA Go is not just a wallet. We will also roll out various initiatives that empower children with opportunities and skills beyond Financial literacy as we continue to enable Kenyans to enjoy a digital lifestyle. #MPESAGo #ItsGoTime pic.twitter.com/TmCw3cy7Gn
— Peter Ndegwa (@PeterNdegwa_) November 28, 2022
Ndegwa said the current generation had been born into technology, the internet and a cashless world, seeking inclusion and independence in this digital world.
“Parents and guardians need the tools to guide and protect them,” he said.
I have this afternoon presided over the launch of Safaricom's M-PESA-Go platform developed for young people, aged 10 to 17, in recognition of the importance of planned inclusion of our children into the digital space.
— Eliud Owalo (@EliudOwalo) November 26, 2022
To sign up for your son or daughter, visit https://safaricom.com/mpesa-go/onboarding or any Safaricom outlet with your ID and birth certificate.
M-PESA Go restricts services such as withdrawing money, access to digital loans, and betting or forex payments to safeguard users.