Kenya’s leading stout beer, Guinness, hosted an ultimate football viewing experience, the Guinness Brighthouse, at Jamii Executive Garden in Mwea to celebrate the start of the biggest football event of the year mark the launch of the new Guinness advert.

The Guinness Brighthouse is a viewing experience that connects Guinness fans through their universal love for football, food, fashion, art and music.

Dance General taking revellers through a dance masterclass during the Guinness Brighthouse at Jamii Executive Gardens in Mwea.

During the Brighthouse event, Guinness launched its latest advertisement, “Brothers,” which celebrates the relationship between Miracle, and his brother, Abidemi, who are united by their shared passion for football.

The event featured Black Shines Brightest, a cast that included Dance General, DJ Exploid, and DJ Malaika, with H_art the Band delivering a sizzling performance to the consumers.

Miracle, his brother Abidemi, and their social group brighten the football viewing experience for all through their creative ingenuity, passion, and infectious fandom for the game in the new Guinness commercial.

DJ Mike(left), Bancey Kimuyu( center) and MC Bull(right) pose for a picture during the Guinness Brighthouse at Jamii Executive Gardens in Mwea.

Miracle is a fan who uses his enthusiasm and spirit to bring football to life for others in a viewing centre and pitch side at a street game. At the end of the advertisement, viewers learn that Miracle is blind, but despite being unable to see, he still brings an infectious energy that inspires others.

He embodies how football and life are not just about what you see but what you feel.


 

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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