The United Bank for Africa (UBA) has extended its social media banking to Instagram through its Chat Banking Platform, Leo.
One of the leading pan-African financial services providers, UBA Group, unveiled its WhatsApp and Facebook Chat Banking service, dubbed “Leo” in Kenya in July 2018, which was a first in the market.
It has now unveiled “Leo” on Instagram, which allows Kenyans to sign up for accounts, request a mini statement, top-up airtime, transfer money to an account or M-Pesa, check user balances, and live chat the Bank’s Customer fulfilment centre.
We have introduced instagram chatbanking to Kenya. Simply go to instagram and DM
@officialubachatbanking "Hi" and activate your account using your UBA card. pic.twitter.com/dPmqeJhEGR— UBA Kenya (@UBA_KE) September 16, 2022
The bank is seeking to attract more millennials and the Generation Z market through social media banking services that meet the lifestyle of the youth in Kenya.
Chike Isiuwe, UBA Kenya Managing Director and CEO, said the launch of the UBA Chat Banking Platform “Leo” on Instagram marks yet another great milestone for UBA in the banking sector.
“With over 2.7 million Instagram users in Kenya today, this innovative solution is aimed at attracting the youth by making banking fun and accessible,” he added in a statement.
Execute transactions Isiuwe said UBA becomes the first bank in Kenya to offer social media banking that enables customers to execute transactions on Instagram, Facebook, WhatsApp, and Google Chat.
He said that as a bank, innovation through technology remains a key driver for an enhanced customer experience, which is central to the bank’s strategy.
“We continue to drive disruptive solutions to further entrench our vision to be the undisputed, leading, and dominant financial services institution in Africa,” he said.
A subsidiary of UBA Plc, the local outfit has five branches in Kenya: three in Nairobi and one each in Nakuru and Mombasa.
The bank is a leader in regional trade, transactional banking, and treasury solutions with products for small and medium enterprises and capacity building.
According to the Central Bank of Kenya, ‘the banking sector innovation survey’ technology has proven itself as an essential element in the financial sector.
Financial institutions use technology to support their business processes, reduce costs, diversify income streams, and improve customer experience.
