UBA Bank Eyes Kenyan Youth With Instagram Chatbanking

Financial instituions use technology to support their business processes, reduce costs, diversify income streams, and improve customer experience. 

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Chike Isiuwe - UBA Kenya CEO

Chike Isiuwe - UBA Kenya CEO

United Bank for Africa (UBA) has extended its social media banking to Instagram through its Chat Banking Platform Leo.

One of the leading Pan-African financial services providers, UBA Group unveiled its WhatsApp and Facebook Chat Banking service dubbed “Leo” in Kenya in July 2018 which was a first in the market.

It has now unveiled “Leo” on Instagram which allows Kenyans to sign up for accounts, request a mini statement, top-up airtime, transfer money to an account or M-Pesa, check user balance and live chat the Bank’s Customer Fulfilment Centre.

The bank is seeking to attract more millennials and the Generation Z market through social media banking services that meet the lifestyle of the youth in Kenya.

Chike Isiuwe, UBA Kenya Managing Director and CEO. said the launch of the UBA Chat Banking Platform “Leo” on Instagram marks yet another great milestone for UBA in the banking sector.

“With over 2.7 million Instagram users in Kenya today, this innovative solution is aimed at attracting the youth by making banking fun and accessible,” he added in a statement.

Execute transactions Isiuwe said UBA becomes the first bank in Kenya to offer social media banking that enables customers to execute transactions on Instagram, Facebook, WhatsApp and Google Chat.

He said as a bank, innovation through technology remains a key driver for enhanced customer experience which is central to the bank’s strategy.

“We continue to drive disruptive solutions to further entrench our vision to be the undisputed, leading and dominant financial services institution in Africa,” he said.

A subsidiary of UBA Plc, the local outfit has five branches in Kenya; three branches in Nairobi and one each in Nakuru and Mombasa.

The bank is a leader in regional trade, transactional banking and treasury solutions with products for small and medium enterprises and capacity building.

According to the Central Bank of Kenya, ‘the banking sector innovation survey’ technology has proven itself as an essential element in the financial sector.

Financial institutions use technology to support their business processes, reduce costs, diversify income streams, and improve customer experience.

Are Kenyans Banks and Bankers Ready to Embrace Fintech?


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