Chinese smartphone brand Xiaomi Thursday reported lower results for the first quarter 2021, with shipments down on the back of global macroeconomic headwinds and the resurgence of Covid-19. 

In the report, Xiaomi gained total revenue of USD 10.9 billion, down 4.6% compared with USD 11.5 billion in Q1 2021.

The company said the 52.9% decrease in net profit was mainly attributed to COVID-19, the global smartphone market environment, target customers’ purchasing power, the costs of labour and parts, and the shortage of chips. 

Revenue from the smartphone business line decreased by 11.1%. 

“The Covid pandemic in China heavily impacted our operation and logistics. It also hurt consumers’ willingness to buy phones,” President Wang Xiang said in a call on Thursday.

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Experience working on communication and marketing departments and in the broadcast industry. Interested in sustainable development and international relations issues.

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