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Xiaomi, Its Journey To Ensuring Artificial Intelligence Is A Thing In Africa

Xiaomi reported a strong finish to 2021, with fourth-quarter revenues up 21.4 percent to CNY 85.6 billion.

Smartphone brand Xiaomi isn’t a stranger to Artificial Intelligence, in fact, it will focus more on producing smartphones that are in cue with every latest innovation in tech. Xiaomi has been devoted to developing high-quality goods with cutting-edge technology since its start, from low-end to high-end smartphones.

The firm thinks that in today’s technology-driven society, high-quality items should be accessible to everyone. Its one-of-a-kind product offerings reflect the company’s never-ending efforts to develop in hardware, software, and services, all of which stem from a passion for technology.

The increased demand for technology in Africa has piqued the interest of every mobile phone developer on the continent. In the Canalys top smartphone vendor analysis in Africa, the smartphone giant ranked number 3, which shows annual growth of 66% in 2021.

Xiaomi has made a concerted effort to develop goods that cater to the demands of African consumers. Xiaomi has noticed how much the African community has developed its economy via its consistent use of Xiaomi’s mobile technology since its entry into the African market in 2018, and it is working to raise awareness.

Xiaomi saw annual shipment growth in all major markets in Africa. They also saw annual growth of 31% in Egypt and an annual increase of 558% in the Morocco market. Their market shares in Morocco grew to 26%, which means in every 4 smartphones sold in Morocco, there was about one from Xiaomi.

In Q4 of 2021, Xiaomi also accomplished great sales performance in African markets. Their shipments in the whole African market grew by 33% YOY. In South Africa, they saw a huge surge of 537% YOY. With this increase in sales, it is obvious they are doing something right with the African market. 

The Xiaomi 12 series has been launched in the global market, alongside the Xiaomi Watch S1 series and Buds 3T Pro earphones

Another notable conquest is Xiaomi’s CSR projects in Africa. Towards the end of the year  “#Beyondtheboundaries with Xiaomi” campaign was one of the most important factors in raising awareness for successful people. African influencers, celebrities, and other successful business people are being pushed to tell their stories as part of this initiative. How these AI-enabled devices shaped their careers and inspired every African to take the next step. 

The campaign mainly ran on their FACEBOOK PAGES in different African countries GHANA, KENYA, TUNISIA, MOROCCO, IVORY COAST AND NIGERIA. It was a 10-day campaign where Xiaomi connected with its Xiaomi fans via Social Media platforms most especially FACEBOOK and let them inspire each other to make a difference by sharing their own 2021 stories and achievements. This campaign was so successful that it saw over 20M impressions and reach and over 200k Engagements.

This is the first Pan-African engaging campaign organized by Xiaomi on the continent. This campaign was very successful across Africa and saw young people participate. And they have promised that the next time they organize a campaign like this, they will improve the impact, and build a large and strong Xiaomi Fans community in Africa

Xiaomi 11T empowers you to turn the cinematic moments in your everyday life into Cinemagic. This device offers the ultimate cinematic experience from stunning photography, vibrant visuals to studio-grade videography - perfect for sharing and experiencing the stories that matter to you.
Xiaomi 11T Pro brings you professional special effects with leading computational videography and pro-grade cameras,

Automated decision-making and near-perfect data-based forecasts are two factors that make human life simpler. So far, technology has provided these and many more advantages. From voice assistants to search engines, speech recognition, and, more lately, automated stock trading, we have gradually absorbed AI into our daily lives. By incorporating feedback into its product range, Xiaomi has been pushing boundaries and exceeding expectations in its product offerings. 

Xiaomi’s smartphones have shown continuous growth, as have its TVs and boxes, routers, and the other ecosystem items such as smart wearable home devices and other peripherals. Xiaomi AI has effectively integrated a variety of smart goods to give people high-quality technology and more convenient lifestyles. The company has enhanced its voice assistant capabilities and has stated that it would not rest on its laurels in terms of making innovation accessible to everybody.


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Multimedia platform providing analysis of business & financial news in East Africa.

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