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Samsung Global Market Share Up 1.8pct in Q1 2022

Apple and Samsung enjoyed nearly 60 percent of the global tablet market in the 2022 January-March quarter,, Strategy Analytics report.

Samsung Billbord in Nairobi's Imenti house Building

Amid high demand and supply constraints, Apple and Samsung enjoyed nearly 60 percent of the global tablet market in the January-March quarter, according to a new report.

Apple iPadOS shipments (sell-in) fell 6 percent (year-on-year) to 15.8 million units in Q1 2022, with worldwide market share climbing 1.7 percentage points to 39 percent as the tech giant outpaced the market, according to market research firm Strategy Analytics.

Samsung led the Android market with only a 1.2 percent decline in Q1 2022 to 8.2 million units. Its market share increased by 1.8 percentage points to 20 percent during the same period.

Amazon was right behind Samsung growth-wise with a 1.3 percent annual decline and 3.7 million shipments. Its market share grew 0.8 percentage points to 9 percent. 

For the second quarter in a row, Microsoft broke into the top 5 ranking globally in Q1 2022 with 1.4 million tablets shipped at a 1 percent annual growth rate.

“Android tablet market share is at a new low of 50 percent, but competition has heated up among Android vendors looking to grab market share from Huawei’s smaller device footprint as well as the fast-shrinking white box market,” said Chirag Upadhyay, industry analyst.

However, a better than expected start to 2022 may be short-lived however, as Covid restrictions in China, additional logistic and inflationary pressures, and the Russian invasion of Ukraine all threaten to hold back supply going forward.

Apple’s recovery from the supply constraints of last quarter was equally impressive as they actually grew shipments sequentially. That’s unheard of in this business, but with more disruptive factors at play, we should come to expect the unexpected,” said Eric Smith, director, connected computing.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.


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