When Raaji Bharij and his navigator Tauseef Khan rev-off in their Ford Mark 1, 1969 during this year’s East African Safari Classic Rally, they will have a smart vehicle tracking system onboard their rally car courtesy of their sponsor, Safaricom.

The telco will pilot an IoT (Internet of Things) powered telematics solution which integrates with the vehicle’s on-board computer, collects information on several parameters that are accumulated and recorded at the end and the start of each trip. 

This provides insights into journey duration, vehicle speed, route information, fuel consumption and driver behaviour.

The telematics pilot is part of a sponsorship deal that has seen Safaricom commit Ksh 1 million in support of Raaji’s quest for a podium finish at the East African Safari Classic Rally.

“We are grateful to Safaricom for their sponsorship and honoured to be piloting their new smart vehicle tracking system. As far as our team’s ambition for the rally is concerned, firstly we want to ensure the car is in one piece after each leg and secondly to be among the top finishers,”  said Raaji.

46 cars will be flagged off Thursday morning at the Naivasha Service Park for the 10th edition of the East African Safari Classic Rally (EASCR).

The action will proceed to Sarova Woodlands in Nakuru, Coverdale in Nanyuki for two days, Kilima Camp in Amboseli for three days, Salt Lick Lodge at Taita Hills, before concluding at Ocean Sports in Watamu, where the Prize Giving Gala will be held.

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  1. Pingback: East Africa Safari Classic Rally: Ken Block Takes Early Lead

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