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Safaricom Sponsors East African Classic Safari 10th Edition With Ksh 6mn

The nine-day rally, which kicks off on February 10th and runs until the 18th is expected to feature a record number of Kenyan and International drivers from more than 15 countries around the world covering up to 5,000 kilometers across the country.

Safaricom, M-PESA Africa Managing Director Sitoyo Lopokoiyot signs a dummy cheque of worth Kshs. 6M, this is sponsorship by Safaricom to the East Africa Safari Classic. With him is Sinder Sudle, Rally Manager East Africa Safari Classic ( Centre) and Natasha Tundo, Event Director East Africa Safari Classic (right).

Safaricom and East Africa Safari Classic have strengthened their partnership with the announcement of Ksh 6 million to sponsor the tenth edition of the rally through the M-PESA platform.

The nine-day rally kicks off on February 10th and runs until the 18th is expected to feature a record number of Kenyan and International drivers from more than 15 countries around the world covering up to 5,000 kilometres across the country. 

“Safaricom has been a key supporter of the East African Classic Safari Rally for the last two editions. Our involvement in this event underlines our commitment to nurture talent in sports. By featuring local and international drivers, the rally provides an opportunity to empower and inspire more local drivers,” said Peter Ndegwa, CEO Safaricom.

This year’s Classic Rally rekindles the spirit of the original Safari Rally, which put East Africa on the motorsport map and earned an unassailable reputation as the world’s toughest rally.

The rally will begin with a shakedown at Kedong ranch in Naivasha, before proceeding to Sarova Woodlands in Nakuru, Aberdare Prestige in Nanyuki for two days, Kilima Camp in Amboseli for three days, Salt Lick Lodge at Taita Hills, before concluding at Ocean Sports in Watamu, where the Prize Giving Gala will be held.

“We are glad to have Safaricom through its M-PESA Global and M-PESA App platforms being part of the tenth edition of East Africa Classic Safari Rally. The tenth edition is one of its kind as we will have a record number of participants from across the globe, which is a sharp increase in number from the past editions,” said Joey Ghose Chairman, East African Safari Classic Rally.

The East African Classic Safari Rally has been running every two years since 2003 and is open to two-wheel drive, naturally aspirated rally cars built before 1985. The race aims to showcase the beauty of the East African landscape with vehicles racing through world-famous game parks, with overnight stops at the region’s finest lodges and hotels.


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IK is a Masinde Muliro University graduate. His interests are in news and analysis on women's rights, politics, technology, law, and global affairs.

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