Biashara Ni M-PESA: Safaricom Rewards 72 Business Owners 

Safaricom says it has rewarded 72 M-PESA business owners with pick-ups and tuk-tuks as part of the ongoing Biashara Ni M-PESA Promotion.

The promotion aims to promote a cashless business payment solution that benefits more than 2 million businesses in the country.

The first four weeks saw 8 business owners from the 8 regions including Coast, Western, Central, Eastern, Nairobi, Rift Valley, Nyanza and North Eastern each win a pick-up in the monthly draw while another 64 have won tuk-tuks in four weekly draws.

Another more than 2,500 business owners have won more than KSh. 19 million in cash prizes.

“M-PESA has emerged as the preferred and trusted cashless business payment solution for more than 2 million businesses in the country. This promotion seeks to recognise and give back to business owners across the country for choosing M-PESA,” said Peter Ndegwa, CEO – Safaricom.

The promotion continues for another 4 weeks with 8 Fuso FI Canter trucks, 8 Isuzu D-Max pickups and 64 more tuk-tuks to be won. 

In addition, business owners on Pochi La Biashara can redeem their points for cash at KSh. 1 per point while all business owners are also rewarded with up to 6 minutes of talk time for the first daily three qualifying transactions on M-PESA Business Till, the M-PESA Business Super App and Pochi La Biashara.

The promotion comes on the back of increasing adoption of M-PESA services by businesses across the country. 

More than 400,000 businesses accept payments through Lipa Na M-PESA up from 170,000 in March 2020 with an additional 2 million small businesses using the Pochi La Biashara service.

Each business on Pochi La Biashara or with a Lipa Na M-PESA Till earns 1 point for each transaction of KSh. 50 and above, including payments in and payments out.

Lipa Na M-Pesa service has risen to take an 85.8 per cent market share of non-cash payment for ordinary goods and services.  The service processed deals worth KSh404.8 billion in the six months to September, according to data from the Central Bank of Kenya. 

Active Lipa na M-Pesa agents jumped 22.3 per cent to 215,367 in the six months to September while the number of merchant tills surged 76.7 per cent to 224,179.