Kenya Airways has entered into a partnership with the Kenya Tourism Board to promote the country as a tourist destination with the branding of two aircraft; a Dreamliner and an Embraer.
The airlines have been branded with three of Kenya’s iconic species (Elephant, Lion and Rhino) which forms the backbone of the country’s tourism attraction, vital economic pillar and national heritage.
The animals include two northern white rhinos, the elephant Tuskers and lions from Amboseli National Park and the Tsavo National Park.
One side of the Dreamliner has been branded with an image of Tim, the most famous and iconic elephant that lived in Amboseli National Park for over five decades. Tim was one of the last remaining great ‘tuskers”.
The Embraer will have the king of the jungle depicting the man-eaters of Tsavo. The Dreamliner was also branded with norther white rhinos (Najin & Fatu).
This partnership reinforces Kenya’s commitment to conserving wildlife and its habitats for prosperity and ties in well with KWS’ strategic pillars of Conservation and Collaboration. #FlyTheMagic #ZuruNaKWS pic.twitter.com/4Hk1pyQUkU
— KWS (@kwskenya) November 26, 2021
“We hope the images branded on the aeroplanes will showcase Kenya’s diversity in wildlife and variety of places to visit,” KWS said.
“It is especially important at this point in time as we work towards recovering tourism fully and attracting international visitors to Magical Kenya,” Tourism and Wildlife Chief Administrative Secretary Joseph Boinett said.
There are only two surviving Northern White Rhinos in the world: Najin and Fatu. They are now featured on our @boeing 787 Dreamliner along with some other members of the #Big5…things you love to see! Learn more at https://t.co/4yUXxdP92j #FlyTheMagic #LiveTheMagic #MagicalKenya pic.twitter.com/7SJ03QOuTc
— Kenya Airways (@KenyaAirways) November 25, 2021
Kenya Airways CEO Allan Kilavuka said the airline was committed to raising awareness of Kenya’s magical treasures.
“This is to maximize the benefits of air transport, and to support the sustainable development of Kenya’s thriving tourism economy,” he said.
“Kenya Airways has a zero-tolerance policy against Illegal Wildlife Trade and has long supported wildlife conservation efforts with an aim to promote better protection of endangered wildlife and reduce demand for illegal wildlife products.”
"Tackling the trafficking of endangered species provides hope in protecting elephants and all our other wildlife. The benefits trickle down to the economic gains made from tourism not only for Kenya but other nations across the continent.” GMD & CEO @Kilavuka #FlyTheMagic pic.twitter.com/GIHEL9iuKs
— Kenya Airways (@KenyaAirways) November 25, 2021
The partnership also underscores the national carriers’ commitment to stop wildlife trafficking. It also signed a partnership with USAID’s Reducing Opportunities for Unlawful Transport of Endangered Species (ROUTES) as a signatory to the United for Wildlife Transport Taskforce Buckingham Palace Declaration to protect endangered species from illegal trade and transportation.
In 2016, Kenya Airways signed the Buckingham Palace Declaration, acting against wildlife trafficking through transport systems.
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