Coca-Cola Kenya has unveiled the 2021 Christmas holiday campaign that celebrates the real magic of community and togetherness. Real Magic reminds consumers that real magic happens in the moments of connection shared with family and friends during the festive season.
“With uplifting messages of unity, inclusion, and positivity we want to remind our customers that all we need for a magical Christmas is shared moments with the family and friends we love and the community,” said Nelly Wainaina, Frontline Marketing Senior Director, Coca-Cola Africa.
Holidays are coming! Holidays are coming! Tis the season, what's your reason? Yesterday we launched the Coca-Cola Christmas Caravan, and we want to know what you want for Christmas… #RealMagic pic.twitter.com/kF8InI4Lh4
— Coca-Cola Beverages Africa in Kenya (@CCBAinKenya) November 21, 2021
Coca-Cola’s Real Magic philosophy believes that magic is everywhere.
It is alive in quiet moments and in grand celebrations.
It is in every new experience discovered and nostalgic memories remembered.
It is real in shared moments with people we love and even with our community, whether these connections are made physically or virtually.
— Coca-Cola Africa (@CocaColaAfrica) November 20, 2021
This is the first Christmas campaign under the Real Magic brand philosophy for Coca-Cola that was launched two weeks ago. The Real magic of Christmas will have various activities geared towards engaging consumers during the festive season.
“Christmas is a time to connect with family and friends. It is a time to celebrate the wins – big or small that we have achieved throughout the year. We know the year has been tough, but nonetheless, we have pulled through. As we unveil the caravan, we want to remind our consumers that their happiness matters to us, let us celebrate together, appreciate every moment, and share the little we have with those around us,” said Miriam Limo, Marketing Manager, Coca-Cola Kenya.