Telecom service provider Safaricom has unveiled a new campaign ‘Mwelekeo Ni Internet’ to launch a range of affordable 4G smartphones under its Lipa Mdogo Mdogo financing plan and showcase the transformative power of the internet.
Through the Mwelekeo Ni Internet campaign, Safaricom aims to bring more Kenyans into the digital sphere by educating them on the power of the internet and showcasing how it can transform their lives.
“With more Kenyans going online for everything, from studying to business to social networking, we see an opportunity to narrow the access gap and connect even more people to the internet. As a digital lifestyle enabler, we continue availing integrated data bundles that offer more value, delivering affordable internet-enabled devices and investing in our network to provide our customers with a worry-free experience,” said Peter Ndegwa, Safaricom CEO.
Customers will enjoy 1 GB of data for Ksh 20 valid for 1 hour and a 3-hour 1.5 GB data bundle for Ksh 50.
The two new bundles give customers more value for their purchases, enabling them to enjoy their moments online, and will be complemented by other exciting data offers including a Ksh 10 YouTube plan.
Safaricom has been aggressively expanding its 4G coverage with a goal of having 100 per cent of its network on 4G. In the last Financial Year, the service provider upgraded more than 1,000 sites, bringing its 4G reach to more than 94 per cent of the country’s population.