LG Electronics East Africa (LG) has rolled out a two months’ campaign to educate consumers on emerging trends in TV technology so as to make informed purchase decisions.
The campaign dubbed How to Choose your TV highlights innovative features of LG’s latest smart TV products and educate consumers on how to identify a genuine TV.
LG Electronics East Africa Managing Director Sa Nyuong Kim says the campaign is targeting consumers buying TVs for both home and business use and is partly informed by the growing demand for smart appliances due to lifestyle shifts driven by the digital revolution.
“The home entertainment market has changed rapidly as seen in the dramatic evolution of the TV from being just a device that relays images on a screen to a multi-media tool. Hence the accelerating demand for smart televisions as lifestyles shifts alter content consumption,” Kim said.
“The newest range of LG smart TVs comes with advanced technology like artificial intelligence which allows users to perform multiple functions using a single device. The LG AI TV, for instance, allows you to control other smart devices at home besides that truly immersive viewing experience for movies, sports, drama, and music,” he added.
Consumers will have the opportunity to interact with the latest LG TV technologies and seek advice from the company’s technical team on the products that best suit their lifestyles.
They will also receive tips on how to spot a fake television set as part of LG’s ongoing anti-counterfeit campaign aimed at protecting consumers from buying illicit electronic items passed off as its products.
“Consumers are the biggest missing link in the fight against counterfeit goods. Yet, they are highly exposed to the multiple risks associated with using illicit and sub-standard products,” explained Kim.