SimpliFine, a subsidiary of the BlackIvy Group, completed the acquisition of Ennsvalley Bakery. The Kenyan integrated food producer offering locally sourced and manufactured food products across East Africa will also take over the production of baked goods at Chandarana supermarkets.
SimpliFine will introduce a range of 21 baked products that include bread, buns, muffins and cakes in the market. The refreshed range of products will feature both SimpliFine and Ennsvalley brands to serve the needs of the market.
The announcement follows the recent acquisition of Alpha Fine Foods by SimpliFine’s parent company, BlackIvy, as well as the acquisition of French fries and potato production company based in Naivasha, making Ennsvalley their third acquisition in the last seven months.
“Ennsvalley is a respected Kenyan brand; SimpliFine will honour its heritage by continuing to deliver quality and value to customers. We look forward to leveraging Ennsvalley’s history as we launch exciting new SimpliFine baked products for the discerning Kenyan customer, said Steven Carlyon, the SimpliFine president for Kenya.