Kenya Breweries Conducts Second Phase of Raising the Bar Program

Kenya Breweries Limited through its brand Tusker has today kicked-off the second phase of the Raising the Bar recovery program targeting 850 bars and eateries across the country by the end of November 2021.

Graham Villiers-Tuthill, Marketing & Innovations Director at EABL. during the launch of Gilbey’s Mixed Berry

Kenya Breweries Limited has initiated the second phase of the Raising the Bar recovery program targeting 850 bars and eateries across the country by the end of November 2021.

This follows a successful phase one that saw the onboarding and retrofitting of 169 outlets around the Nairobi Metropolitan area with Covid-19 safety elements and equipment with a further 100 outlets being targeted by end of September 2021.

“By bringing international best practices, providing access to training and Covid safety equipment, KBL aims to help bars, pubs and restaurants to open their doors again and to do so in a safe environment for everyone,” East African Breweries Limited Commercial Director, Joel Kamau, said Thursday during the announcement.

“The revival of this sector is vital to the economy and to the success of our business. Raising the Bar two is a further commitment to the industry as we want to ensure all these businesses are revived and our consumers are able once again to feel confident to socialise and lead normal lives,” he added.

The launch comes at a time when the hospitality sector continues to reel from the impact of the Covid-19 pandemic as recently seen in the released statistics by the Kenya National Bureau of Statistics (KNBS) that showed the tourism & hospitality sector shed more than KSh71 billion in 2020 under the weight of the Covid-19 containment measures, representing a 43.9 per cent decline compared to 2019.

According to KBL, the full recovery of this sector will also boost its expansive value chain supporting over 47,000 farmers, over 100 distribution networks consists of 105 distributors and 44,000 retailers, all of whom have been affected by the pandemic.

KBL has already announced plans to roll out the inclusion of people living with disabilities (PLWDs) in the farming of sorghum in Kisumu, Siaya, Busia, Homa Bay and Migori counties it seeks to boost the sustainability of the Sh15 billion rehabilitated Kisumu plant.

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