Prime Bank Kenya Introduces New Transactional Products

Prime Bank Kenya has introduced five innovative transactional products to drive an easy and comprehensive banking experience in its personal, SME and corporate customer segments.

These local currency accounts dubbed Prime Yes, Prime Esteem, Prime Flexi, Prime Business Advantage and Prime Enterprise Business have been tailor-made to meet the bank’s existing and potential customers’ everyday banking needs, it notes in a statement.

The new products will complement the bank’s digital banking platforms PrimeMobi and PrimeNet.

The bank’s managing director Bharat Jani said the launch of the new products signalled the bank’s responsive nature to the ever-changing trends, innovation and evolution witnessed in the financial industry.

“We are confident that these solutions will further enhance our customers’ capacity to save and even borrow more, especially during this unprecedented period of the Covid-19 pandemic,” he added.

The director of business development, Vijay Kantaria, said with the new accounts, the bank is providing its existing and targeted customers with solutions to suit their lifestyles and banking needs.

“For instance, Prime Yes is designed and structured to develop a saving culture in young professionals through setting short and long-term goals such as buying a car, a house or, furthering their studies to accelerate their aspirations towards financial independence coupled with an investment product based on customer needs,” he added.

Asha Kamenge, head of products and innovation noted: “All these five transactional accounts are aimed at meeting the varying banking needs of our customers, as in today’s world convenience is essential to the client experience. The Prime Esteem account provides a holistic banking solution to support the growth of high-net-worth personal banking customers.”

Experience working on communication and marketing departments and in the broadcast industry. Interested in sustainable development and international relations issues.

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