Eat’N’Go limited has expanded into the East African market after acquiring Master Franchisee, the franchisee which operated Cold Stone Creamery and Domino’s Pizza in Kenya.
The acquisition will see the Group become the largest Domino’s pizza and Cold Stone Creamery Master Franchisee in Africa.
“We are looking forward to making an impact on the Kenyan economy as we focus on offering the highest quality ice cream and pizza products in the market. As a business, our success has been pegged on providing unique and excellent customer experience at a favourable price point,” Group CEO and managing director Patrick McMichael says.
“We have understood Kenya’s supply chain and believe that with the ever-expanding middle-class, we have the opportunity to provide our customers with convenience and value for money,’’ McMichael added.
The acquisition provides them with its first foreign market expansion since its entry into Nigeria in 2012 with a total number of 147 outlets across Africa and a projection to reach 180 stores by end of 2021.
“Over the years, we have fostered the mission to not just bring the best QSR brands to Africa, but to directly impact on Africa’s economy and we are glad we are finally on the way to making this happen,” McMichael said.