Kenya’s biggest telecom operator Safaricom has recommitted its brand promise to its customers ushering in its third decade of growth.
The next phase of Safaricom’s growth will be driven by a vision to become a purpose-led technology company by 2025. This will see the service provider continue its innovation tradition and simplify its products and services in line with its FOR YOU brand promise.
Through a brand campaign dubbed ‘Twende Tukiuke’, a callout to go beyond what is thought possible, the service provider will also showcase the power of mobile technology in transforming lives.
“Safaricom has grown from a telecommunication service provider to a technology company in the past two decades, and our customers have been a key part of this journey. We are cognizant that technology and a data-driven economy can further support Kenya’s economic growth, and these will be our launchpad for the next 20 years,” said Peter Ndegwa, CEO, Safaricom.
Safaricom will also continue to support the growth of SMEs and Micro-SMEs, which are the engines of economic growth in our country, by offering enhanced financial services and connectivity solutions.
“We plan to go beyond to new frontiers, be more present, more world-class, and enable new platforms to launch our SMEs into greater possibilities,” added Peter.